You are here: Home / Database / Research and knowledge projects / Market Research for a Climate services Observatory
Original page

Project

MARCO : Market Research for a Climate services Observatory

Description:

Climate‐related tools, products, data and services may greatly contribute to climate change mitigation and adaptation. However, current strategies face knowledge gaps, lack of visibility of climate services, and low awareness of key potential customers for using key information and the associated economic benefits. This reality triggers the need and potential for developing a global market for climate services.

The ‘MArket Research for a Climate services Observatory’ (MARCO) proposal gathers market research firms, climate scientists, climate services practitioners, and innovation actors, around the Climate-KIC, to provide a detailed insight into the market for climate services in Europe, in line with the challenge of enabling market growth outlined in the EC’s “R&I roadmap for climate services”.

The project’s key objectives are to: assess the EU market of climate services; validate and enrich the market assessment with case studies; forecast future user needs and assess market growth until 2030; unveil opportunities and promote market growth.

To achieve this, MARCO will build on a phased approach with feedback loops between several methodologies to ensure validation of findings. This will start with defining the framework for market characterisation, followed by exhaustive, integrated market research combining climate vulnerability analysis deriving into potential market estimation, confronted to actual transactional market quantification, qualitative surveys, and nine case studies on specific sectors and regions. This will be followed by a gap analysis and innovation modelling to reveal the untapped market. A foresight exercise will then outline market growth till 2030. Finally, recommendations for market observation and facilitation will be expressed.

Stakeholders will be involved at all points of the process, with a continuous dialogue network and two workshops. The Climate KIC and partners will ensure sound dissemination of results, all made public.

MARCO will collaborate with its sister project EU-MACS (EUropean MArket for Climate Services) in the following similar but not identical fields of action:

  • Business modeling and innovation dynamics
  • Market inventories and stakeholder engagement
  • Some of the case studies.

Project information

Lead
CLIMATE KIC
Partners

Acclimatise Group Ltd (United Kingdom)

Danmarks Tekniske Universitet (Denmark)

Ilmatieteen Laitos (Finland)

Helmholtz-Zentrum Geesthacht Zentrum Fur Material- Und Kustenforschung Gmbh (Germany)

Institut National De La Recherche Agronomique (France)

Joanneum Research Forschungsgesellschaft Mbh (Austria)

Kmatrix Data Services Limited (United Kingdom)

Lgi Consulting Sarl (France)

Smith Innovation Aps (Denmark)

Unternehmertum Gmbh (Germany)

Source of funding
H2020

Reference information

Websites:

Keywords

climate services, market assessment

Duration

2016-2018

Climate impacts

Droughts, Extreme Temperatures, Flooding, Ice and Snow, Sea Level Rise, Storms, Water Scarcity

Elements

Sector Policies, Adaptation Measures and Actions, Observations and Scenarios, Adaptation Plans and Strategies, Vulnerability Assessment

Sectors

Agriculture, Buildings, Energy, Financial, Forestry, Urban, Water management

Geographic characterization

Europe

Document Actions