#KeepCool campaign

A range of risk communication, awareness and advocacy strategies can help inform communities and decision-makers about how to reduce health risks due to heat and hot weather, and how to adapt society to a hotter future.

WHO/Europe’s annual #KeepCool campaign kicked off in May 2021 with new resources, including short informational videos for use on social media and factsheets translated into many of the languages of the Region (updated in 2023).

The campaign aims to increase heat–health advocacy and strengthen capacity to act effectively before, during and after hot weather to protect the public and reduce the burden on health systems.

Keep cool in the heat

During periods of hot weather, it is important to keep cool to avoid the negative health effects of heat.

• Keep out of the heat
  Avoid going out and doing strenuous activity during the hottest time of day. Take advantage of special shopping times for vulnerable groups whenever available. Stay in the shade, do not leave children or animals in parked vehicles, and if necessary and possible, spend 2–3 hours of the day in a cool place.
• Keep your home cool
  Use the night air to cool down your home. Reduce the heat load inside the apartment or house during the day by using blinds or shutters and turning off as many electrical devices as possible.
• Keep your body cool and hydrated
  Use light and loose-fitting clothing and light bed linen, take cool showers or baths, and drink water regularly, while avoiding sugary, alcoholic or caffeinated drinks.