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Guidance Document

The Psychology of Climate Change Communication

Description:

Research shows that most people do not feel a personal connection to climate change. Many people can recite at least a few things they could do to help mitigate global climate change, but are not. Why not? Somehow, and despite a lot of media attention following the release of An Inconvenient Truth, messages about climate change and what people need to do to help prevent it seem to have fallen on deaf ears.

CRED research shows that, in order for climate science information to be fully absorbed by audiences, it must be actively communicated with appropriate language, metaphor, and analogy; combined with narrative storytelling; made vivid through visual imagery and experiential scenarios; balanced with scientific information; and delivered by trusted messengers in group settings. This guide combines laboratory and field research with real-world examples. It blends information from the broad spectrum of disciplines that CRED encompasses: psychology, anthropology, economics, history, environmental science and policy, and climate science.

Reference information

Websites:
Source:
Center for Research on Environmental Decisions (CRED), Columbia University

Keywords

communication of climate change messages, multi-discipline ideas about how to communicate climate change.

Climate impacts

Droughts, Extreme Temperatures, Flooding, Ice and Snow, Sea Level Rise, Storms, Water Scarcity

Elements

Sector Policies, Adaptation Measures and Actions, Adaptation Plans and Strategies

Sectors

Agriculture, Biodiversity, Buildings, Coastal areas, Disaster Risk Reduction, Energy, Financial, Forestry, Health, Marine and Fisheries, Transport, Urban, Water management

Geographic characterisation

Global

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